Sotiris Karotsakis
Founder, Treedia, Associate Lecturer of Business Innovation and Technology, UCLan Cyprus
Speaking at EcoForward
- Social Entrepreneurship: How Can Business Do Good and Still Make a ProfitB2B Conference
About
Sotiris Karotsakis is the Founder of Treedia, Cyprus' most premium and sustainability-driven Digital Out-of-Home (DOOH) media network. He is also the Founder and Managing Director of Digital Innovation Group Ltd, a technology and innovation company focused on building solutions that combine commercial success with positive social and environmental impact, following a "tech-for-good" philosophy.
In recognition of his entrepreneurial and innovation contributions, he was honored with a National Innovation Award in 2025 under the auspices of the President of the Republic of Cyprus.
Alongside his entrepreneurial activities, he serves as an Associate Lecturer in Business Innovation & Technology at the School of Business and Management of UCLan Cyprus. He brings real-world insights and practical solutions into the classroom in areas including Management Information Systems (MIS), Business Operations, Digital Transformation, Digital Marketing, Social Entrepreneurship, Sustainability Management, and Marketing Ethics.
His mission is simple: to build technology-driven businesses that create both economic value and meaningful positive impact.